![]() This means you have a simple website with Analytics, some advertising, and you probably keep an eye on SEO. In your case (and in most cases), the stack is relatively simple – you use Google Tag Manager or Gtag and probably a Facebook Pixel. For an example of what the best in the world are doing, check out the 2020 martech stack awards. The ‘martech stack’ refers to how all your marketing systems are plugged into each other. Essentially, it's everything technology used to empower marketing. Martech, a wordplay on ‘marketing technology,’ refers to all kinds of stuff like machine learning and analysis tools. ![]() Using some clever software and establishing some production checks will provide the reassurance you are looking for (while you are setting it up.) Find the tools to help you with your marketing stack And, if it turns out that your tracking tags are not configured properly, you probably painfully repeat the process.Įven though we've all had this problem, it's not one we need to keep re-living. However, for many, waiting is all they can do. Just like you, we all want to know right away if our conversion tracking is working properly. With all the recent moves towards automated bidding strategies in web advertising, conversions play a key role in everything. ![]() It's unfortunate that the data is delayed. There is a delay in reporting so at this point you may think the only thing you can do is wait. You wait to find out if you did it correctly. You take the time to set up your advertising account flawlessly and then install your tracking codes and wait. These three tools will help you confirm your pixel and tag tracking configuration is robust and correctly set up. Check your tracking tags with Tag Assistant, Pixel Helper, and UET Tag Helper
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